Owner view · complete days only
Business performance
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Connecting to the latest pipeline output
What the business earned
Business performance
Sales are recorded Shopify results. Draft orders are potential conversions and are never added to sales.
What needs your attention
Recommended actions
Based on your recorded sales, costs and marketing results. Nothing here changes an ad, budget or Shopify record automatically.
Opportunities
Choose an action to see what to change, why it matters and the evidence behind it.
Recommended actions, organised by platform and campaign. Changes are proposals until approved; results are not guaranteed.
Where sales evidence came from
Where Shopify sales came from
Every dollar reconciles to Shopify Total Sales. Provider claims are separate because they overlap.
Where marketing contributed
Marketing performance
Shopify direct and assisted attribution are separated from each provider's own claim. Provider claims are not treated as additional sales.
Monthly channel costs
Full-month amounts. Saved to the local project database and prorated for partial-month views.
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What performed and what did not
Campaign and ad detail
Only connector-sourced rows are shown. Meta ad-level rows use Meta attribution because Shopify is not reliably joined at ad level.
What may support profitable growth
Product opportunities
Where to focus next: product promotion tests, rising demand and improvements that could unlock growth.
How product sales and costs are measured
Gross product contribution is paid product sales less the recorded cost of those paid units, with returns applied when they occur. This is not net profit. Freight, Shopify payment fees and advertising are not allocated to products. Pending orders are potential conversions and are shown separately; they do not count as paid sales or contribution.Explore all product performance
Month-by-month direction
Growth trajectory
Latest 12 months. Current month is month to date; completed months use their full calendar period.
Planned business improvements
To-do list
Items awaiting planning or review. Larger projects will be divided into clear jobs before work begins.
Business improvement progressCompleted work stays visible alongside the jobs that still need attention.
3 completed1 in progress2 not started
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Theme is live
The new Shopify theme has been published.
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Loox replaced with Judge.me
Product reviews now use Judge.me instead of Loox.
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Chatbot replaced with Shopify default
The previous chatbot has been replaced with Shopify's default customer chat.
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Review collection names, images, content and products
Reviewing each collection for relevance, presentation, search content and the products it contains.
In progress70% complete -
Review Postage
Assess whether Shopify Australia Post can replace AMP: Australia Post Shipping, or whether AMP is still required.
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Add catalogues for Sensory Support products in Collective Supplier
Prepare the Sensory Support catalogue structure required for the Collective supplier channel.
Smaller technical view
Data health
Private access
Local accounts
Create a separate named account. Temporary passwords must be changed on first sign-in.